17 November, 2012

Chanel - Les Secrets Du Sac Singapore

I was so pleased to hear Chanel had chosen Singapore as one of the tour stops of an exclusive exhibition Les Secrets Du Sac.  Every inch of the exhibition space itself was completely Chanel. For example, the walls of the space was quilted like the quilted exterior of Chanel bags, and the interior of the mini-theatre was like burgundy leather to the effect of the interior of the 2.55 bag. We were shown the seven fascinating stages Chanel artisan's undertake in the creation of the 2.55 bag - who knew that only a female artisan's gentle hands can handle the delicate task of turning out the 2.55 bag to give body and volume to the 2.55? As we entered the exhibition, we were surrounded with flashing well known quotes from Karl Lagerfeld and Coco Chanel such as "Elegance is being equally beautiful inside and outside". We were then was greeted with a floor to ceiling image of the wonderful woman herself, the 2.55 bags owned by Mademoiselle Chanel flown in especially for the event, and also a range of vintage Chanel bags from the Chanel archives.  

Many thanks to Melinda at Chanel, who kindly gave me a thoroughly informative and enjoyable tour. The exhibition was open to the public 10th-14th November at the Chanel boutique in Ngee Ann City in Singapore

Les Secrets Du Sac


Les Secrets Du Sac Chanel
2.55 bag owned by Coco Chanel 





Chanel bags from archive

Les Secrets Du Sac Chanel
The mini-theatre showing the seven stages of creating the iconic 2.55

Les Secrets Du Sac Chanel
Vintage Chanel campaign with Claudia Schiffer 

Les Secrets Du Sac Chanel


Chanel Cruise 2013 collection 


Quotes by Coco and Karl
Les Secrets Du Sac ChanelLes Secrets Du Sac

Les Secrets Du Sac



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